Effective strategies need to be based on sound evidence. Our continuous analysis of the drivers of threats, and the opportunities for forest protection, allow us to prioritise and focus on geographies where action is most needed and the approaches that will have the greatest impact. Our commitment to analysis helps us invest our resources wisely, where the need is greatest, to achieve the best outcomes for orangutans.
Our core strength comes from building long-term, trustful and genuine partnerships with frontline organisations and local communities. At the heart of this is our 3 Cs approach:
Achieving tangible and long-lasting conservation results is complex, especially in dynamic landscapes facing multiple challenges. Being a small and nimble organisation gives us many advantages to seek and explore new routes to success.
Orangutans are a keystone species, shaping the habitat in ways that benefit their co-inhabitants and the overall biodiversity. Acting as a keystone organisation in the ecosystem of conservation stakeholders in Sumatra, we will enhance the sector as a whole by promoting collaboration, innovation, transformative ambition and an evidence- and impact-led approach.
We acknowledge that most international conservation models emerged from colonialism and that we must not perpetuate colonial attitudes or support activities that compromise any people’s rights or freedoms. Throughout our work we commit to recognising national sovereignty, correcting historical power imbalances and supporting all communities’ rights to sustainable development and self-determination. Environmental and social injustice are inextricably linked, and we always pursue equality and fairness alongside environmental progress.
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